He visto WISP que tienen hasta 10 y 12 planes de internet distintos. Por favor esto no es un supermercado donde vas a buscar variedad. Mientras más fácil le pongas al cliente a elegir mejor.
Usando solo 3 planes simplifico la elección del cliente. Fíjense que cuando tu vas con una mujer a comprar una ropa ella se mide 10 colores. Si solo hay 5 colores solo se prueba 5.
Nosotros que vendemos servicios nos conviene que el cliente rápidamente se decida por cual servicio es que va a elegir. Le damos un tipo de «best value» regularmente el servicio intermedio.
Complicar la elección del cliente hace que se pierda un tiempo valioso y además aumenta la complejidad del cobro; 100 pesos más o 100 pesos menos, no harán la gran diferencia.
Lo importante es incrementar la facturación todos los años. Preferiblemente a los clientes morosos, los que miden constantemente el servicio y los que protestan por todo.
Usen la carta que de aumento que tengo publicada para que periódicamente le suban 50 o 100 pesos a los clientes más antiguos para amortiguar la devaluación del papel moneda.
Aprovecho para aclarar que no es que «los precios suben» o que es «normal que ocurra inflación«. Esos son cuentos de camino que los gobernantes usan para esconder el impuesto inflaccionario.
Bueno esta es una de las técnicas que uso para facilitar la administración de un WISP. Cada quien al final elije las técnicas que le convienen y las que no pues las dejan pasar pero a mi personalmente me gusta por lo rápido que hago el procedimiento de instalación de servicio.
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