La competencia en rentabilidad entre WISP es la que no se ve y la más importante.

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La competencia, competencia…. que vende a 500 a 600 a 400 etc. ¿Sabias que la competencia más importante es invisible?

Si. Así como lo lees y lo oirás en mi vídeo. La competencia más importante de todo negocio es la que se da internamente entre tu y los demás competidores. Es aquella que dice «cual de los dos gasta menos para ofrecer su producto».

Y digo su producto porque aunque todos vendamos internet cada cual tiene su toque diferneciativo, sin embargo en esencia es la misma cosa. Esta pregunta es casi invisible en todas las conversaciones de los grupo.

Yo mismo no estoy en grupos porque me salí hace como un año ya que me estaba haciendo perder tiempo, ni siquiera en mi grupo de econowisp.com. Lo que quiero dejar claro es simple matemática, veamos:

Negocio 1

      • Tiene gastos x 1000 pesos mensuales
      • Tiene invertido 10,000 pesos
      • Gana 2000 pesos mensuales
      • Le quedan 1000

Negocio 2

      • Tiene gastos x 1500 pesos mensuales
      • Tiene invertido 12,000 pesos
      • Gana 2000 pesos mensuales
      • Le quedan 500

Para una persona externa le pareciera que están en la misma situación financiera sin embargo el negocio 1 le hace una competencia más fuerte al negocio 2 esto es debido a que los costos operativos e inversión del negocio 1 son inferiores.

Esto es crucial a la hora de ver cual se encuentra en una posición económica más favorable y cual puede aguantar más una crisis como la que estamos viviendo ahora que por cierto me tiene jarto la cuarentena.

Este artículo viene a traer a la luz una respuesta a una pregunta que me hacen hasta la saciedad: ¿por qué soy tacaño? ¿por qué no me gusta invertir en equipos costosos?

Luego de publicar el título «Por qué debes de diseñar una red WISP como una intranet. Importancia de dividir la red en trozos» muchas personas me han dicho ahhh es que ya yo tengo todo comprado…

ahh es que no me gusta así no estoy acostumbrado…. es que me enseñaron a trabajar de otra forma… etc. Sinceramente esta son justificaciones sin sentido que me hacen pensar que aun estamos en la edad de piedra con respecto a la educación financiera.

Si se fijan en las grandes compañías tienen departamentos de desarrollo, optimización y tecnología que su función es buscar cómo fabricar el mismo producto con la misma calidad pero gastando menos.

Esta es la razón por la cual tengo un laboratorio WISP. Es la pieza angular de la optimización de la RED.

Si tu como negocio logras producir lo mismo con un 10% menos costo que tu competidor directo es como si estuvieras aumentando tu precio un 10% (algo más por regla matemática).

Esta ligera diferencia de un 10% puede ser la diferencia entre sobrevivir o que te caigas a pedazos. Y es que los negocios no ven otra cosa que no sea números. Los números no tienen amigos, hermanos, primos gustos, colores, formas

Los números son fríos y ahí están. Salen a la luz cuando haces los cálculos pero no les interesa complacerte o enseñarte que necesitas ese hermoso 4011 que te están vendiendo.

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